Fiji Fashion | SUNBIZ

‘Government Confident In Fashion Industry’

The Fijian Government plays an active role in the fashion industry through effective and enhanced collaboration, to build and create brand identity for Fijian designers.
28 Aug 2022 12:44
‘Government Confident In Fashion Industry’
Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya with Fiji Fashion Week managing director, Ellen Knight-Whippy, congratulated the award winner for Legend of Fiji Fashion Week, Hupfeld Hoerder, during the FFW anniversary and awards night at the Grand Pacific Hotel in Suva. Photo: Ministry of Commerce Trade, Tourism and Transport

The Fijian Government plays an active role in the fashion industry through effective and enhanced collaboration, to build and create brand identity for Fijian designers.

Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya made this comment during the Fiji Fashion anniversary and annual awards dinner for the tal­ented and driven individuals with­in the fashion industry.

Mr Koya said fashion was trans­forming into a wider, more ambi­tious and committed business plat­form.

“Fiji Fashion Week continues to reach new horizons as they have provided a platform for local de­signers to show their creative skills and encourage the proliferation of globally competitive fashion de­sign,” Mr Koya said.

“We are confident that this indus­try will give rise to new and aspir­ing designers to carry the Fijian brand forward to complement Fiji’s retail sector.”

The Ministry has been collabo­rating with the Fiji Fashion Week to nurture and develop quality lo­cally made products for interna­tional visitors through the national brand, Fijian Made.

“The Fijian Made Brand, provides businesses an opportunity to align to the national campaign, when marketing in the domestic or inter­national markets.

“The Business of Fashion train­ing is a result of our collaboration to develop local talent and to en­hance their innovative ideas and turn their talents and passion into income-generating ventures.

“Fiji does not currently have the ability to mass produce like large Asian manufacturers, but what we did was we re-invented our textile and clothing industry to produce niche, high-end and now designer garments.”

During the pandemic, the indus­try worked with the protocols pro­vided by the Ministry, which ena­bled them to continue operations this meant people continued to be employed.

There are initiatives by the Fijian Government currently in place for your businesses. I encourage you to venture into them. They are after all put in place to assist businesses, namely MSMEs.

FFW founder and chief executive officer Ellen Whippy said FFW had come a long way since its inception 15 years ago.

She added the awards were a way to recognise revolving designers and motivate upcoming designers.

The Ministry hopes to continue to support the fashion industry and explore more collaborations in the future.

Feedback: laisa.kabulevu@fijisun.com.fj



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