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Howard’s Journey To The Fast-Food Business

“The passion was there, reserved, but it was not until 2015 when I finally made the decision to come here in Suva so I could eventually start my own business.”
03 Sep 2022 06:00
Howard’s Journey To The Fast-Food Business
From left: Manager and founder of Tui’s Grill, Tui Howard, kitchen hands Maika Lutunadokana, Tevita Sovea, Nikola Talemo, Taito Naova, Rachel Samo and John Balevanua in front of the newly-refurbished food trailer in Suva on August 29, 2022. Photo: Jone Salusalu

Perseverance is one the top characteristics has used in his struggle to set up his own business.

Mr Howard and his wife, Rachel Samo, currently operate a sub-sandwich business that has done well over the years in the capital city.

They live on the motto – ‘Go big or go home’.

Mr Howard used to be a farmer back in Kadavu. Growing up, the Waiqori, Oneata man had always seen his father cooking and making homemade recipes, which triggered his interest in fast foods.

 

“In my early days as a teenager, I used to have this eagerness to cook, and learn from what my father did,” Mr Howard said.

“The passion was there, reserved, but it was not until 2015 when I finally made the decision to come here in Suva so I could eventually start my own business.”

Mr Howard first worked in a prominent fast-food chain restaurant in Suva.

While in pursuit of his passion, he later joined other small fast-food joineries to get a hands-on experience.

 

Ms Samu said Mr Howard used to work at Daikoku Restaurant, and later left that job to work at KT Grills.

Then, he joined Ray’s Grill later. In December, 2019 he and his cousin decided that the source of their income had to change.

“We managed to save up, Howard applied to withdraw some of his Fiji National Provident Fund to start this business. From there it kicked off,” Ms Samo said.

“We have had a lot of challenges along the way, some of which involved people not believing in the progression of our business.”

 

The couple now also employ six men. These men have been helping the couple set up their food trailer, a new venture the young couple is introducing to their business.

“This new food trailer will allow us to move to places. Previously we used to find it difficult to go down in Nadi because we also have customers there,” Mr Howard said.

“One of our highlights ever since we started this business would probably be during Coca-Cola Games. We were bombarded with orders.”

 

Feedback: jone.salusalu@fijisun.com.fj



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