Jack’s of Fiji has so far seen a positive increase in sales for Indian traditional wear as Fiji approaches the festival of lights – Diwali.

Diwali celebration will be held on October 25, 2022. Jack’s of Fiji MHCC mall store manager, Anita Deo said they noticed an increase of authentic traditional wear sold out overnight.

“We are getting good sales at the moment,” Ms Deo said.

“We attained a good sale in 2019 before COVID-19 lockdowns, but this year, we have almost doubled our sales.”

“Particularly we have many customers coming from overseas to do their shopping, I assume it’s because after two years then we are celebrating Diwali again.”

With the reasonable prices offered at the store with standardised sizes for males and females, Jack’s of Fiji has seen some profit.

Offering services also means complimentary giveaways, the stores are also giving out gift packs to customers for spending a certain substantial amount at the store.

Current Promotion

• If a customer spends $150-$200 there is a 10 per cent.
• $250 – $300, there is a 20 per cent discount.
• Above $300, customer receives a giveaway.

Jack’s of Fiji Staff

Waisea Vananalagi has been working for the company for more than 10 years.

He said this Diwali he purchased his own Diwali attire from the store. He said Diwali, just like Christmas, brought all ethnic groups in Fiji together.

“There is always something different about this auspicious celebration.”

Mr Vananalagi said: “One of my best highlights from back in high school is obviously going through the hard decision of which friend’s house should you go to for Diwali.”

“Even after the week of Diwali I would still receive sweets from my Indo-Fijian friends.”

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