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Bridal Business & Life In Fiji: Goff On Growth

“We have an international standard industry which is going from strength to strength. I’m excited to see what the future holds for our industry.”
02 Nov 2022 16:00
Bridal Business & Life In Fiji: Goff On Growth
Bula Brides director, Leanne Goff, is passionate about weddings in Fiji.

Fiji’s position as a wedding destination is growing from strength to strength, with industry speakers anticipating a brighter future.

Bula Brides, a website that handles all things Fijian weddings for travellers to Fiji, contains a comprehensive wedding directory, showcasing large and small vendors from around Fiji, owner Leanne Goff said.

With 40 Fiji businesses listed at the moment, the aim was to increase the number of service providers.

 

“We are keen to engage in particular with entertainment companies and decor companies, more boutique wedding locations, or specialist skill sets to make sure we have a diverse representation of all businesses in the directory,” Ms Goff said.

Bula Bride says it a one-stop-shop forinformation, and inspiration, to create the perfect wedding day in Fiji.

“The website is designed to showcase the best of Fiji weddings, and the amazing companies that make this happen,” Ms Goff said.

“I’m so passionate about weddings in Fiji, and believe we have an international standard industry which is going from strength to strength.

“I’m excited to see what the future holds for our industry.”

 

Elopement 

Elopements, where a couple decides to get married without the crowd, is often an effort to avoid the fuss and fluff of weddings, she said.

“It will only be themselves, and sometimes their children, present on their wedding day,” she said.

“They are usually not looking for just a lovely ceremony, a nice set-up, and a decent photographer.”

 

Leanne Goff 

Ms Goff is no stranger to Fiji.

Before she bought the website, Ms Goff was a trained hair and make up artist straight out of school, who diverted into sales and business management.

Four years ago, she started her salon when her family moved to Fiji.

Fiji as a wedding destination is a country and culture away from the venue and suppliers of weddings that visiting couples would otherwise have back home, she said.

Given her understanding of business, brides and life in Fiji, Ms Goff was the better fit to take over Bula Brides.

It is more than marketing for her.

“I understand how different Fiji is to their home countries,” Ms Goff said.

“Sometimes, its just the little things like understanding island time, or that they will need to bring certain things from home, as we don’t have the availability to those items here.”

 

Tourism Fiji 

Meanwhile, Tourism Fiji said weddings were an important marketing opportunity.

“Many resorts are set up beautifully for destination weddings which are increasingly being chosen by people around the world,” Tourism Fiji said.

“Fiji caters exceptionally well for weddings with resorts having chapel facilities, options for guests, and amazing bucks and hens opportunities too

“Weddings are a key opportunity and one we pursue keenly.”

According to a 2004 international visitor’s survey, the wedding market was worth $9,456,986 to the Fiji economy.

 

Feedback: frederica.elbourne@fijisun.com.fj 



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