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Fiji: Destination Elope

"The former owner got married in Fiji and learned first-hand what some of the challenges were when trying to organise it from Australia- obviously you just can't pop down the road to do a recce; and so many businesses were not yet online," Ms Goff said.
02 Nov 2022 12:21
Fiji: Destination Elope
Bula Brides has wedding queries nailed down to venues for buck and hen parties in Fiji.

Fiji is gaining a reputation as a destination to elope to. And smaller weddings are becoming the in-thing with guests numbering 10 to 30 in ca­pacity, said Bula Brides, a website that connects users to vendors.

“The Fiji destination wedding blog, inspired by a hobbyist who wrote of her personal experi­ence to save other prospective brides the stress of organising things from afar, was purchased by Leanne Goff, an Australia director. ”

“The former owner got married in Fiji and learned first-hand what some of the challenges were when trying to organise it from Australia- obviously you just can’t pop down the road to do a recce; and so many businesses were not yet online,” Ms Goff said.

The site drew more attention than expected.

 

“Brides from all over the world started using it to help plan their Pacific nuptials,” Ms Goff said.

“They loved having all that info in one place rather than having to sift through a million dif­ferent sites.”

The website started logging 250,000 views with­in a year, and received enquiries about “where do I find this”.

In 2017, Bula Brides changed hands. Estab­lished in 2013, it operates as a one-stop shop to inform and inspire brides and grooms in their planning – beyond the package.

 

Bula Bride’s wedding directory contains tal­ented vendors and suppliers within the desti­nation wedding industry in Fiji, Australia and New Zealand. Before COVID-19, Ms Goff said Bula Brides re­corded 80-150 weddings.

“However, couples are looking for more inti­mate and easier to organise experiences, at the moment,” she told SunBiz.

“We’ve also seen a lot more elopements recent­ly, and vow renewals, often, just as part of a pre-­booked holiday.”

“We are seeing really strong interest in wed­dings again in Fiji- our website hits are similar again to what we were seeing in 2018/2019.”

 

Busiest Month On Record

In a recent announcement, Bula Brides record­ed its busiest month on record for new enquir­ies, Ms Goff said.

While Australia continues to lead the country embarking on a destination wedding in Fiji, Bula Brides reports strong growth from New Zealand.

“Our website enquiries show 25 per cent of en­quiries are coming out of New Zealand, where­as pre-COVID-19 was around 15 per cent,” Ms Goff said.

“There has been an uptick recently from the United States of America and Canada.”

 

Story by: frederica.elbourne@fijisun.com.fj



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