Drua Branding To Boost Sales Says Michael Spencer
A leading beverage manufacturer launched a special edition of commemorative branding yesterday, in support of the Fijian Drua.
22 Feb 2023 16:00
Paradise Beverage general manager, Michael Spencer (left), and Fijian Drua chief executive officer, Mark Evans, during the release of the special edition Fijian Drua Fiji Bitter
commemorative can on February 21, 2023. Photo: Nacanieli Tuilevuka
A leading beverage manufacturer launched a special edition of commemorative branding yesterday, in support of the Fijian Drua.
Paradise Beverages hopes the Fijian Drua branding on Fiji Bitter cans, will boost sales, after a mere five per cent increase in sales was noted during the Super Rugby season last year.
General manager, Michael Spencer, said there was no increase of sales during the two games held in Suva and Lautoka.
“It was not about sales, we do not sell a lot of the Fijian Drua Fiji Bitter can,” he said.
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