As the Rugby World Cup kicks off in France, some proud Fijian businesses showcased their amazing products to the world.

The representatives of some of these companies networked with global business leaders to foster potential partnerships to further boost bilateral trade and economic development, building fresh links between Fijian rural farmers and producers global consumers.

The trade event took place last Saturday, with the Flying Fijians dropping in, and Fijian cultural and ceremonial festivities organised in collaboration with the French Fijians Support Association and the Fijian Permanent Mission in Geneva.

President of Fiji, Ratu Wiliame Katonivere, was the guest of honour at the event.

Ratu Wiliame, with the support of the United Kingdom Trade Partnerships Programme, met representatives of the four companies, who travelled from Fiji to showcase a taste of the Pacific to Europe.

Nama Fiji – Fiji Eye Cream

Businesses that were part of the showcase were: 

• Essence Fiji – Beauty Care
• Naturally Fiji/Punjas – Beauty Care and Biscuits
• Down-to-Earth – Hot sauces
• Daily Good – Healthy Ginger Shots

British High Commissioner to Fiji, Brian Jones, said: “We were excited to use the platform of the Flying Fijians at the Rugby World Cup to promote Fijian businesses to UK and European buyers.

“With the support of the President, the business representatives have done Fiji proud, just like the Flying Fijians.”

Down-to-Earth – Hot sauces Showcase at RWC.

The business community had a chance to meet national rugby players in Bordeaux and interacted with a range of leading UK companies working in:- 

• health care,
• hospitality, and
• food distribution,

This was done through one of the largest international sports gatherings, aimed to expand Fiji’s export reach.

Daily Good – Healthy Ginger Shots

About the UK trade partnerships programme 

Since 2019, the UKTP Programme has worked with African, Caribbean and Pacific (ACP) countries to increase exports to the United Kingdom (UK) and the European Union (EU) through the better use of Economic Partnership Agreements.

The programme partners with government agencies, business support institutions, industry associations and the private sector to improve trade and economic outcomes by taking advantage of duty free and quota free access.

It is funded by the United Kingdom of Great Britain and Northern Ireland and administered by the International Trade Centre in Geneva, the joint agency of the United Nations and World Trade Organisation.

Feedback: maraia.vula@fijisun.com.fj