Tourism Fiji has announced plans to explore the introduction of a Lumina Night Walk experience.

Lumina Night Walks is the brand used by Moment Factory, originally from Canada.

They transform outdoor sites into illuminated journeys, creating moments that invite people to experience a magical illuminated world.

Each Lumina Night Walk is a (paid) luminous journey that reveals the exceptional beauty of a natural site by using integrated multimedia to immerse visitors.

It would be a first for Fiji and would be a ticketed multi-month event.

Lumina Night Walks would be a first for Fiji and would be a ticketed multi-month event. Photo: Tourism Fiji

As dusk falls, forest trails, botanical gardens, and other outdoor sites can be transformed into enchanting experiences, extending economic activity and tourism activities beyond sundown.

Revenue opportunities would exist in food and beverage operations and merchandise.

Tourism Fiji has had high level discussions with operators such as cruise ships, wholesale tourism operators and package operators who have indicated their interest in partnering, thereby ensuring a steady baseline of ticket sales.

Source: Tourism Fiji

Feedback: frederica.elbourne@fijisun.com.fj