BulaPalooza 2023, an annual Tourism Fiji international marketing initiative, concluded on a high note.

It met with great international feedback following collaboration with Fiji Airways and Fiji tourism industry partners, said Tourism Fiji’s executive head of regions, Robert Thompson.

“This event is a conduit that allows our Fiji tourism stakeholders direct access to our Matai retail travel advisors, as well as many of our travel wholesale partners, in the North American market,” he said.

“This year’s event has been a great success, showcasing the uniqueness of Fiji to audiences in Vancouver, San Francisco and Los Angeles.

“This year gathered over 150 travel trade professionals and 20 members of the media attend the events across all three locations.”

BulaPalooza 2023, an annual Tourism Fiji initiative met with positive international feedback. Photo: Brent Hill

Tourism Fiji chief executive officer, Brent Hill, said it was a busy week promoting Fiji around the world, with many tourism operators in North America at another successful IMEX, Bulapalooza double, as well as at the boat shows and cruise events in Florida.

In a social media post, he wrote: “Congratulations to all 23+ of our Fijian #tourism industry who went across to North America for our #Bulapalooza ‘22 event in Los Angeles, partnered with Fiji Airways A wonderful, busy week for the team, selling #Fiji to our important US and Canada markets. Vinaka vakalevu to my team, both here in Fiji and in North America, led by Ruth Daly and Robert Thompson who pulled it all together successfully. These roadshows with trade are critical to continuing the momentum in North America, selling Fiji to potential tourists.” 

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