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Fijian Made Branding Gains Global Market Momentum

Two companies yesterday received recognition through Fijian Made certification. P A Lal Group of Companies, a supplier of buses and coaches to Fiji and the Pacific, and South Pacific Coffee
25 Feb 2021 12:04
Fijian Made Branding Gains Global Market Momentum
Minister for Commerce Trade, Tourism and Transport Faiyaz Koya (left) with owner of South Pacific Coffee Company Mike Dennis during the hand over the licence certification. Photo: Ministry of Commerce, Trade, Tourism and Transport.

Two companies yesterday received recognition through Fijian Made certification.

P A Lal Group of Companies, a supplier of buses and coaches to Fiji and the Pacific, and South Pacific Coffee Company – a roasted coffee producer, export their products.

Trade and Commerce minister, Faiyaz Koya, was in Nadi to hand over the license certification for the South Pacific Coffee Company.

The Fijian Made license certification provides an added advantage to the roasted coffee producer, and the bus manufacturers where exports are concerned.

Mr Koya said the Fijian Made branding had gained global momentum, and was good for small and medium and enterprises (SMEs).

“Companies that want the Fijian Made branding have to first go through a qualifying process,” Mr Koya said.

He said the coffee industry had developed and would be in readily positioned for the reopening of the global tourism industry.

Mike Dennis, managing director of South Pacific Coffee Company, said the Fiji Made licensing certification was important for his business.

“With the Fiji Made certification, we have a commitment to local staffing and products,” Mr Dennis said.

“For us who are trying to develop the (coffee) industry, the certification is not only a small sign of approval, but that we are a part of the Fiji network to grow our products for export and the local market.”

Mr Dennis said the company’s top products on the market included:
–  roasted Coffee which was presently being supplied to the top cafes, and
– cold brewed coffee which entailed a different style of brewing, was supplied to cafes, supermarkets and gyms.

SPCC also runs one of Nadi’s top coffee cafés at the same venue, which was a hit for coffee and snacks.

Meanwhile, Mr Koya urged the agriculture sector to tap into the coffee planting.

Mr Koya hailed South Pacific Coffee Company for selling recycled coffee bean bags as shopping bags.

Meanwhile, P A Lal renewed its license under the Fijian Made emblem at the Ministry of Commerce, Trade, Tourism and Transport’s Suva office.

P A Lal Group of Companies group general manager, Lawrence Robert, said the emblem would further the company’s presence on the international market, and add mileage to Fiji’s commerce sector.

Mr Robert said: “We were one of the first recipients of the license in 2012, and the support we get from the ministry such as duty concessions
on imported materials, make our products more competitive in the market.”

From left, P A Lal Group of Companies group operations manager, Marissa Lal, group general manager, Lawrence Robert and Permanent Secretary for Commerce, Trade, Tourism and Transport, Shaheen Ali. Photo: Shreya Kumar

From left, P A Lal Group of Companies group operations manager, Marissa Lal, group
general manager, Lawrence Robert and Permanent Secretary for Commerce, Trade,
Tourism and Transport, Shaheen Ali. Photo: Shreya Kumar

Group operations manager, Marissa Lal, said the group employed all local people, which justified the Fijian made emblem, through local employment. P A Lal has been a license holder of the Fijian Made emblem since 2012.

 

Feedback: waisean@fijisun.com.fj



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