From Twenty Dollar to Success in Business

What began with a twenty-dollar juice business has now turned into a thriving source of income and pride for 50-year-old Lagia Kaloumaria, a woman whose hands built more than just a business, they built a future for her family.

Originally from Tacilevu Village in the province of Cakaudrove, Ms Kaloumaira’s story is one of strength, faith, and determination. 

While speaking during the International Day for Rural Women in Suva yesterday, Ms Kaloumaira shared her journey that started humbly, selling juice in the market — a small business that was first started by her father-in-law many years ago. When age caught up with him, Ms Kaloumaira decided to carry on the legacy.

“I started with only $20,” she recalled with a proud smile.

“That money bought my first batch of ingredients, sugar, lemons, and bottles. It wasn’t much, but it was something I believed in.”

Day after day, she stood behind her small stall, selling juice to marketgoers.

The money she earned went straight into feeding her family and paying for her children’s needs. Her dedication slowly paid off, and as the years went by, her small juice table became a stable family business.

But Ms Kaloumaira didn’t stop there. With the little savings she made, she took a bold step forward and venturing into handicrafts and homemade oil products made from local ingredients like coconut and herbal extracts.

“I wanted to try something new, something that could grow,” she said. “People started buying my handmade oil, and that gave me the courage to expand.”

Today, Ms Kaloumaira runs her own stall inside the Suva Market, selling her oils, handicrafts, and traditional products to both locals and tourists. 

Meanwhile, her family members have continued the juice-selling business, keeping the original dream alive.

What started with one woman’s courage has now become a family enterprise, a symbol of how hard work and persistence can change lives.

“Every day, I remind myself where I came from,” she said.

“When I look at my stall now, I see the result of years of sweat and sacrifice. Nothing comes easy, but if you believe in your work, it will grow.”

As Fiji marked the International Day for Rural Women, Ms Kaloumaira shared a message for women across the country, especially those struggling to make ends meet.

“To all the women out there, don’t be afraid to start small. Even $20 can change your life if you use it wisely. Work hard, be patient, and never lose hope.”

Feedback: rariqi.turner@fijisun.com.fj