TikTok controversy sparks calls for digital literacy and responsibility

Young Fijians are calling for stronger accountability, greater digital literacy and more responsible online behaviour after a disturbing TikTok video sparked public concern.

The video, which showed a man engaging in an explicit act during an online interaction involving two women, has reignited debate about internet safety and the need for better education on digital responsibility.

Speaking at the Youth and Democracy in the Pacific Forum in Denarau, Ratu Manoa Rokotavaga, 27, said the incident reflected a wider culture of poor online behaviour.

“What we are seeing reflects broader patterns of poor conduct and a lack of accountability online,” he said.

“We share, we laugh, we make things viral, and then we move on. That culture needs to stop.”

He said values taught at home, in villages and in churches should also guide behaviour online, warning that silence in the face of harmful content amounts to acceptance.

University of the South Pacific student Nicole Matavesi, 21, said the issue went beyond TikTok and pointed to wider social attitudes.

“The problem is not TikTok. The problem is accountability in a country where misogyny and sexual harassment remain serious issues,” she said.

She called for stronger education on online behaviour, consent and consequences, and urged parents to monitor children’s internet use.

Kava Masilagi, 26, said the incident exposed gaps in digital safety and education.

“We need stronger education on digital etiquette, online safety, consent and privacy,” she said.

“Prevention through education is just as important as enforcement.”

Online Safety Commission Commissioner Filipe Batiwale said the commission was aware of growing concern over explicit content in livestreams and social media “battle” features.

“Harmful content can spread in seconds, while legal processes take longer,” he said.

He urged users to report harmful content immediately using platform tools, noting that no regulator can respond faster than social media platforms.

Mr Batiwale said the commission would continue focusing on prevention through education, awareness and digital literacy rather than enforcement alone.