Naova’ke Uptown Cafe Faces Uphill Battle Amid Rising Costs
“We always strive to impress our customers, but we face combined pressures such as raising capital, attracting customers, and generating enough income to cover the restaurant’s bills.”
Friday 28 June 2024 | 02:01
Naova’ke Uptown Cafe staff, from left, Susana Watirakala, manager Reijieli Gucake, Mereselina Tavaita and Maria Fifi. Photo: Kelera Tuisawau
What was once a vibrant trade center in the late 19th century is now a town with businesses struggling to stay afloat.
Located on the second floor of the historic Bank of New South Wales building, Naova’ke Uptown Cafe is a must-visit restaurant offering a panoramic view of Levuka Town.
Cafe manager Reijieli Gucake, from Navuti Village in Moturiki, highlights the biggest challenge in running their business: competing with the rising prices of goods.
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“For example, the hike in prices of frozen chicken has ripple effects on restaurants like ours. We are forced to increase our food prices, which sometimes drives away customers,” Ms Gucake said.
“We always strive to impress our customers, but we face combined pressures such as raising capital, attracting customers, and generating enough income to cover the restaurant’s bills.”
Expenses include rent, staff salaries, electricity, water, and other additional costs. With just one month left until the business’s one-year anniversary, Ms Gucake appeals to the Government to consider the high cost of living in rural and maritime areas. With the National Budget announcement tomorrow, Ms Gucake urges the Government to heed the nation’s concerns.
Naova’ke Uptown Cafe along Beach Street in Levuka, Ovalau. Photo: Kelera Tuisawau
“The Government increased Value Added Tax (VAT) from nine to 15 per cent last August. While this may not affect their pockets, it significantly impacts ordinary Fijians,” Ms Gucake said.
“The substantial pay raises for Government ministers and Members of Parliament are unnecessary and greatly affect us. They are comfortable while we struggle.”
With a few nearby restaurants, customers often opt for the most affordable prices.
“My niece owns this beautiful cafe but lives in the United States, funding the restaurant’s operations entirely,” Ms Gucake added.
“Business picks up when tourists visit, but on regular days, we sometimes fail to meet our revenue targets.” The restaurant serves Fijian delicacies and a variety of cold beverages. Ms Gucake urged Government to implement measures supporting local businesses and market vendors in what was once a bustling trade centre.
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