From roadside stall to exporter: Farmboy Fiji director urges women to support each other

What began as a roadside produce stall in Nadi has grown into an export-driven business, with Farmboy Fiji director Angie Prasad encouraging women to lift and support each other.

The Farmboy Fiji director says she is inspired daily by the strength and determination of the women around her.

Her day begins at 5am with a quiet prayer of gratitude, seeking strength and guidance before the day’s responsibilities begin.

After preparing for her family, she steps into the business by 8am, overseeing operations, supporting farmers and suppliers, connecting with customers and ensuring the supply chain continues to run smoothly.

“I know I am not alone, there are so many women around me who wear multiple hats every single day — at home, at work and in their communities.

“They show up, they give their best and they keep going, often without recognition or complaint. Today, I want to say: I see you, I respect you and I appreciate you,” Ms Prasad said.

Ms Prasad is the mother of three daughters — two based in Australia and one working as a registered nurse in Nadi.

“Let’s continue to support, uplift and celebrate one another because behind every strong woman is another strong woman cheering her on.

“You are strong. You are resilient. You are making a difference every single day, even in ways the world may not always notice. Thank you for all that you do.”

Farmboy Fiji began in 2009 in Nadi as a roadside vendor, gradually growing from a small produce stall into a recognised agricultural supplier.

Over the years, the business expanded into the local market and tourism industry, before moving into export opportunities.

Today, the company grows its own produce and works with more than 1000 farmers across Fiji, supplying fresh produce to local buyers and hotels.

“We support women farmers and employ them as well; we are investing in more.”

The company is also preparing to enter the Chinese market, with turmeric identified as its lead product.

“It has huge potential, and then slowly we will introduce other products.”