Fiji tourism revenue hits $2.57b

Fiji earned about $2.57 billion in tourism earnings from July 2023 to June 2024, nearly half of which was contributed by the Australian market. 

Australia along with New Zealand, the United States, China, and the United Kingdom, collectively accounted for over 86 percent of this revenue, Deputy Prime Minister and Minister for Tourism, Viliame Gavoka revealed in a written Parliament response. 

"The quarterly trend over the financial year shows the highest earnings recorded in July to September 2023, at $775 million, largely driven by peak seasonal travel from Australia and New Zealand," he stated.

"Earnings were lower in the January to March 2024 quarter, at $441 million, reflecting the traditional seasonal slowdown, before rebounding to $717 million in April to June 2024.

"When compared to the same period last year (July 2022 - June 2023), tourism earnings grew by $359.7 million, a 16.3 percent increase."

While major markets such as the U.S. and China show promising growth, Australia and New Zealand continue to be Fiji's most important visitor markets, together accounting for over 71 per cent of total revenue in 2023 -2024.

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