Murthi's Success
After leaving school in Form 4, he worked as a cane harvester before taking on the role of manager at Food Process (Batiri Citrus Farm).
Wednesday 25 September 2024 | 12:46
Sanjay Murthi (right) had his confidence in the sugar sector restored through the assistance of FSC.
In the heart of Solove Sector, Seqaqa, a remarkable success story is unfolding-one that highlights the power of perseverance and innovation within Fiji's sugarcane farming community.
Sanjay Murti, a 47-year-old father of two, and contractor and founder of Isharat Farm Services, has transformed his life and the livelihoods of countless cane farmers by stepping into the role of a tractor service provider , addressing a critical need in the sector.
After leaving school in Form 4, he worked as a cane harvester before taking on the role of manager at Food Process (Batiri Citrus Farm).
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His true calling came when he recognised a significant opportunity within Fiji's sugarcane sector, with a new concept initiated by Fiji Sugar Corporation.
In 2022, with the sole support of the Fiji Sugar Corporation Limited (FSC) and the Ministry of Agriculture, Mr Murti took the bold step of becoming a transport service provider.
"I saw a shortage of tractors in the sector, which made it difficult for farmers to prepare their land," Mr Murti explained.
"Many growers couldn't afford to pay upfront, but with FSC's business plan concept and work order system, I could offer services without needing immediate cash payments.
"It was a win-win for everyone."
Starting with just one tractor, Mr Murti applied his experience from Food Process to assist local farmers with land preparation. His dedication to offering reliable services soon caught the attention of farmers throughout the sector.
Today; his business has expanded significantly; boasting a fleet of six tractors and a range of essential implements, including disc ploughs, tillers, slashers, and boom sprayers-tools vital for sugarcane farming.
"With perseverance and support from FSC field officials and the team, I was able to grow the business," he said.
"The work order system allowed me to run it like a proper business, and the farmers benefitted, too."
Mr Murti has also resumed cane farming. This year, he cultivated 7.5 acres of cane and is planning further expansion.
