A Peanut Seller's Tale Of Struggles, Sacrifice And Success

Thriving businessman in Seaqaqa, Shaan Ali, shares his story. Starting as peanut sellers, Mr and Mrs Ali now own two sawmills, three cane trucks and three cane farms.

Thursday 25 June 2020 | 11:41

Businessman Shaan Ali at his timber sawmill in Seaqaqa. Photo: Laisa Lui

Businessman Shaan Ali at his timber sawmill in Seaqaqa. Photo: Laisa Lui

From a peanut seller to a thriving businessman in Seaqaqa, Macuata, Shaan Ali believes sacrifice and hard work are keys to success.

Mr Ali dropped out of school at the age of 16 to help his parents support his brother’s education.

He then also had to support his wife, Nazia Bano, and daughter because he got married after leaving school.

His parents were sugarcane farmers, and Mr Ali would help his parents in the fields by cutting and loading 10 tonnes of cane.

Tables turned in 2004, when at the age of 20, Mr Ali started selling peanuts for four years in Seaqaqa. He and his wife saved enough money to purchase a van and venture into a carrier business, which his father operated.

Mr Ali continued selling peanuts, saved money and bought a car, which he operated as a taxi.

“I then left selling peanuts to drive the taxi for a year. I was able to save $15,000, which I deposited at the Fiji Development Bank and financed a seven-tonne truck,” he said.

“I gave my father the taxi business to run while I drove the cane truck.

“I bought another truck a year later and provide cartage to logging companies, which enabled me to purchase another truck.”

In 2015, Mr Ali established his own logging company, this time as a contractor. Two years later, Mr Ali set up a portable saw mill worth $55,000 in  Kawakawa-Vesi.

In 2018, he purchased another saw mill, and with the approval of the Department of Environment, operated it on an 85-acre land, which was vacant for seven years.

Mr Ali also had three cane farms on the 85-acre land, which his less than 20 workers were employed on while awaiting approval from the Department of Environment.

He said he paid his workers the same rate, instead of laying them off.

The taxi business is now operated by Mr Ali’s father, while his younger brother helps him with the operation of the saw mill.

From a peanut seller, Mr and Mrs Ali now own two sawmills, three cane trucks and three cane farms.

Mr Ali admitted there were challenges along the way, but perseverance and teamwork made his dream for a better life for his family a reality.

Edited by Ivamere Nataro

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