Damodar Cinema Signs Two-Year Partnership With The Fijian Drua

Damodar Cinemas and Swire Shipping Fijian Drua  have announced a two-year major partnership to bring fans closer to the rugby action during the season.

The announcement was made at the Vx Cinema, Damodar City in Suva on Thursday.

The partnership is set to allow fans to watch offshore Fijian Drua games, purchase match day tickets and visit fan zones at Damodar Cinemas locations in Suva, Lautoka and Labasa.

Exciting new combos with Fijian Drua branding for customers will also be available.

Damodar Group of Companies chief executive officer Div Damodar said the cinemas were made for leisure entertainment, not just normal films.

"We're looking into delivering new options for content and one of the things we want to focus on is sports," he said.

Fijian Drua chief executive officer Mark Evans said it was important for the team to be as accessible as it could be to as many Fijians as possible, “Rugby and watching rugby is a congregational experience," he said.

"To be able to come to spaces like this with your friends, family, and other Drua fans is just sensational.

"We're excited by this partnership, we're looking forward to it, and we can do some exciting things.”

The Fijian Drua will kick off its season in Auckland against the Blues on February 24.

Feedback: jernese.macanawai@fijisun.com.fj