Fashion Industry Urged To Adopt E-Commerce
“As a spirited industry, they are able to build new models of businesses that balance partnership between wholesale and a direct-to-consumer model. The Fijian Government recognises the demand and potential out there in the digital economy, particularly in the e-commerce space.”
Thursday 25 November 2021 | 09:10
A model on the runway during the launch of Tracey Farrington’s Fiji Made Collection in Nadi.
Minister for Commerce, Trade, Tourism and Transport, Faiyaz Koya has encouraged the Fijian fashion industry to adopt e-commerce.
He made the comment at Tracey Farrington’s Fiji Made Collection show in Nadi.
“Fijian designers like Tracey have an open door to the internet, social media and e-commerce,” Mr Koya said.
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“As a spirited industry, they are able to build new models of businesses that balance partnership between wholesale and a direct-to-consumer model."
“The Fijian Government recognises the demand and potential out there in the digital economy, particularly in the e-commerce space.”
Supporting Fijian talent to develop sustainable businesses was a must, Mr Koya said.
Minister for Commerce, Trade, Tourism and Transport Faiyaz Koya with fashion designer Tracey Farrington.
Ms Farrington has been in Fiji’s fashion industry since the 80s, as a designer, manufacturer, wholesaler and visual retailer, Mr Koya said.
She also supplies fashion pieces to boutiques around the world, including Myers and David Jones in Australia for the past 25 years.
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