'Fiji Where Happiness Comes Naturally'
A brand reflects the values of an organization or business, and for tourism destinations, it represents the national values that inspire and attract the world to visit.
Wednesday 01 March 2023 | 15:30
From left: Tourism Fiji chief executive Officer Brent Hill, Tourism Fiji board members Petaia Tuimanu and Loretta St Julian-Ooms, Wati Maraiwai Talavutu, Tourism Fiji board chair and Fiji Airways Managing Director and Chief Executive officer Andre Viljoen, Deputy Prime Minister and Minister for Tourism and Civil Aviation Viliame Gavoka, Assistant Minister for Tourism and Civil Aviation Alitia Bainivalu, Permanent Secretary for Tourism and Civil Aviation Salaseini Daunabuna and board member Tammie Tam during the launch yesterday. Photo: Tourism Fiji
A brand reflects the values of an organization or business, and for tourism destinations, it represents the national values that inspire and attract the world to visit.
Deputy Prime Minister and Minister for Tourism and Civil Aviation, Viliame Gavoka, said this during the launch of Tourism Fiji’s new brand, ‘Where happiness comes naturally,’ at the Sofitel Fiji Resort and Spa in Denarau.
Mr Gavoka noted that the launch marked a significant milestone for Team Fiji. He stressed the importance of a brand, saying that it personifies the desire, connection, and story that travelers seek.
Related stories
He explained that a brand is chosen for its competitive advantage and should stand the test of time, becoming part of a nation’s identity, not just as a marketing arm or government agency, but as a reflection of the people and culture.
To read more, click on this link to access the full article and details:
https://eedition.fijisun.com.fj/subscriptionplans
Story By: Waisea Nasokia
Feedback: waisean@fijisun.com.fj
