International Tourism Is Back Quicker Than Expected
The organisation branched into domestic marketing in 2020 when international tourists were cut off.
Monday 09 January 2023 | 17:00
Tourists visiting Champagne Pool at Wai-O-Tapu thermal park in Rotorua, New Zealand.
Tourism New Zealand is shifting its sights to the long-term recovery of international tourism here, after a focus on domestic marketing due to disruption from the pandemic.
The organisation branched into domestic marketing in 2020 when international tourists were cut off.
And while its staff expected to continue to market domestically, they would widen their scope this year.
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Source: RNZ
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