Let's Go Local: Fijian Tourism Tops Pacific Market - Report
Almost 60 per cent of the decision to travel to a destination is influenced by the perception of the tourism brand.
Thursday 15 June 2023 | 05:06
Fiji’s tourism brand dominates in the Pacific region, and there are trails of influence in Hawai’i and North America.
Last month’s data insights by Twenty31 Consulting showed almost 60 per cent of travel decision was influenced by the perception of the tourism brand.
Twenty31 Consulting is a research and innovation-based management consultancy working with senior leaders of travel and tourism organizations to define and build sustainable, competitive advantage.
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Beaches and natural scenery are the top areas Fiji performs relative to major competitions, said the report.
The data branded the Nadi International Airport as almost world-class.
Fijians entertain tourists, Fijians greet tourists with songs.
The report said recovery for second half of 2022 was much faster than expected.
The report suggested a strong volume of visitors’ arrival for the year.
“The tourism market is also Fiji’s largest industry and contributes to a strong weighting to the countries, the overall economy,” the report said.
Story by: josefa.babitu@fijisun.com.fj
