Pacific Tourism Organisation Partners With Mastercard On Tourism Data Insights Project

As an advocate for sustainable tourism development in the region, the Pacific Tourism Organisation (SPTO) has partnered with Mastercard on a project to provide data on Pacific Island tourism pre, during and post Covid.

The Pacific Islands have been particularly hard hit by the Covid-19 pandemic. This project was about helping several of the member islands’ Tourism Authorities rebuild tourism strategies through providing data insights.

In addition, the Mastercard team has also provided inmarket training for the Tourism Authorities of Samoa, Cook Islands, The Islands of Tahiti, Fiji and Vanuatu through monthly reporting on key insights and localised the platform to suit each market’s individual needs.

In acknowledging the joint partnership South Pacific Tourism Organisation Chief executive officer Chris Cocker said that this partnership would contribute positively towards assisting and rebuilding tourism strategies for National Tourism Organisations (NTOs) and the Pacific through data insights. Mr Crocker said Through the Pacific Tourism Statistics Strategy (PTSS), They have recognized the importance of research and insights for tourism recovery.

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Source: SPTO