SOCIAL MEDIA: Businesses Learn To Optimise Presence

South Pacific Thatching Company is a Nadi based company specialising in the installation of synthetic thatching and roofing tiles.

It has a Facebook page with more than 2800 followers and 2700 likes.

The company wanted to optimise its presence on the platform and in doing so participated in a training with Pacific Trade Invest to enable this.

It was a training in partnership with Investment Fiji with the aim of delivering tailored Social Media Masterclass to Fijian-based business owners looking to optimise their social media marketing.

Following the training, South Pacific Thatching Company business development manager Shamron Murray said the masterclass introduced a whole new suite of useful Facebook features that she could use to grow her business.

“PTI Australia’s Social Media Masterclass was a very interesting and informative class, and we can’t wait to apply what we have learnt to the South Pacific Thatching Company’s social media pages,” she said.

“It was interesting to learn about new concepts that we can use and adapt to our business.”

said: “As an enthusiastic Digital Marketer, I believe it is important to stay updated and on top of any new trends, as there truly is always something new to learn.

“The masterclass was fantastic, with a well-prepared presentation.”

The masterclass took place on March 18, 2022 and hosted over 170 participants from a range of industries including

the Travel and Tour sector, Accommodation, Marine and Activities Sector and Retail, along with representation from the government sector.

Fijian businesses from across Australia and New Zealand also participated virtually.

A part of PTI Australia’s ECommerce Connector Series, PTI Australia’s Social Media Masterclass focused on how Facebook and Instagram can drive sales.

Feedback: maraia.vula@fijisun.com.fj