Taki Mai, CJ Patel In $17Million Deal
The agreement announced yesterday, is specifically for Taki Mai, a heritage brand with growing sales and strong brand recognition in Fiji and overseas.
Wednesday 26 April 2023 | 04:10
The Calmer executive director, Zane Yoshida (left) with CJ Patel (Pacific) Ltd head of supply and logistics, Ashvind Sharma, after the deal was announced in Navua, on March 25, 2023.
An exclusive $17m distribution deal was signed between The Calmer Company and CJ Patel (Pacific) Private Limited, for the distribution of kava in Fiji and overseas.
The agreement announced yesterday, is specifically for Taki Mai, a heritage brand with growing sales and strong brand recognition in Fiji and overseas.
The Calmer Company is the parent company of Fiji Kava, Taki Mai and Danodan.
The distribution deal is for three years.
To read more, click on this link to access the full article and details: https://eedition.fijisun.com.fj/subscriptionplans
Story by: josefa.babitu@fijisun.com.fj
Explore more on these topics
Advertisement
Advertise with Fiji Sun