Wakaya's Perfect Pink Tea

Wakaya Perfection is hitting a high profile channel in the United States of America with a live broadcast reach of more than 900 million households.

Founded by Fiji Water's late David Gilmour and his business partner David Roth, Wakaya Perfection continues to brand Fiji in the United States and internationally.

The company's co-owner, co-founder and chief executuve officer David M. Roth, who has a long association with Fiji and served here for several years, said Wakaya Perfections' s products were hitting high-profile television station, The or Home Shopping Network, in the United States.

Home Shopping Network

US HSN is available on cable, satellitae, free-to-air and digital lives streaming  television.

HSN's target demographic includes 83 per cent females, 25-66 years of age with average income of +US65,000 (+FJ147,000).

The television network's top three markets are: New York, Los Angeles and Chicago.

HSN is based in St Petersburg, Florida, and was founded 45 years ago, as the first television shoping nework.

Develop Agriculture For Export

Mr Roth said Wakaya Perfection specialised in organic, kosher and halal Fijian products such as ginger and turmeric, to market worldwide through proper processing and packaging.

It was his and the late Gilmour's wish to develop Fiji's agricultural sector and export high-end processed organic products to the global market, including kava and sea salt.

As part of its agricultural export, Wakaya Perfection is exporting tea which contains Fiji-grown ginger and turmeric. Picture: HSNtv

Mr Roth said they were ready to continue to invest in Fiji both in agricultural and tourism sector.

He said local farmers would benefit by supplying produce to Wakaya Perfection, as the company invested heavily through technical ecpertise and premium pricing to local farmers.

Fiji can develop a niche in providing organic products to international consumers, Mr Roth said.

He said he would assist Fiji in developing the agricultural sector by engaging in export of high-quality agricultural produce.

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