New helpline and anthem lead online protection drive

Fiji’s digital spaces are set to become safer with the launch of the Miss Fiji Online Safety Song, Loving Hands, and a national toll-free helpline, 1548.

The initiative, led by the Fiji Online Safety Commission, aims to empower Fijians with knowledge and support to protect themselves and others online.

Online Safety Commissioner, Filipe Batiwale, said the tools were created to address the growing threat of online abuse, scams, and cyberbullying. 

“Our reports show real pain behind the numbers, children bullied, adults exploited, families financially harmed. Awareness is our first line of defence, and these tools give every Fijian the knowledge to act and protect,” he said.

The Loving Hands song, produced in partnership with the Miss Fiji Pageant, and local artists, carries a strong message of kindness, responsibility, and respect online. 

The new helpline, 1548, provides a direct, free, and confidential connection to the Online Safety Commission. People experiencing cyberbullying, scams, or image-based abuse can call for immediate support.

 “This is not just a number. It is a lifeline, a national commitment to protect our people, our dignity, and our values,” said Minister for Policing and Communication, Ioane Naivalurua.

Mr Naivalurua stressed the importance of a united approach. 

The Miss Fiji Pageant team also reinforced the message, encouraging young people to pause, reflect, and act responsibly online. 

“When we think before we click, we protect privacy, peace of mind, and each other,” said Suva lawyer, Ana Tuiketei.

The launch signals a new chapter in Fiji’s online safety efforts. Through the song and helpline, the campaign aims to make the internet a place of kindness, respect, and empowerment for all Fijians.