Media hysteria risks our tourism lifeline

Fiji’s pristine reputation as a tourist haven is under assault-not by isolated incidents like the recent suspected ‘alcohol poisoning,’ but by the irresponsible reporting of some international media outlets.

In their rush to publish sensationalist headlines, they have disregarded the due diligence required to provide factual and balanced information.

The incident at the Warwick Fiji, where seven guests fell ill, is unfortunate but far from unprecedented in global tourism.

Resorts worldwide, including those in famed tourist destinations like Mexico, Thailand, and Bali, have faced similar isolated cases of suspected contamination.

In these instances, investigations were allowed to unfold, and facts-not speculation-were reported. The damage to these destinations’ reputations was minimised through measured responses, underscoring the importance of protecting tourism dependent economies.

In Fiji’s case, however, some international outlets have rushed to create a narrative of widespread health risks, ignoring the swift actions of the Warwick Resort, the Ministry of Health, and the police.

These entities have launched thorough investigations, including toxicology testing, while the resort has initiated internal reviews with a commitment to transparency. Yet, the damage is being done not by the incident itself but by exaggerated reporting and hasty travel advisories issued without any substantiated evidence of systemic risk.

Fiji’s tourism sector employs thousands and contributes significantly to the national economy. Reckless reporting that discourages travel to the country can jeopardise not only livelihoods but also the longstanding reputation of Fiji as a safe and welcoming destination.

Tourism is the lifeblood of this nation and undermining it through unfounded speculation is both irresponsible and harmful.

Instead of fanning the flames of fear, the international media should focus on the proactive measures taken by Fijian authorities. Lessons can be drawn from how similar incidents have been handled globally.

In the Dominican Republic, for example, where allegations of tourist illnesses arose, authorities and resorts worked collaboratively to address safety concerns, share findings transparently, and rebuild confidence.

Fiji deserves the same fairness. The Warwick Fiji has been a trusted name in hospitality for over 40 years, and this incident is not reflective of its standards or of Fijian tourism at large. The international media should exercise responsibility, recognise the human impact of its stories, and prioritise accuracy over sensationalism.

Fiji will overcome this challenge, but it is up to all stakeholders, including the international media, to ensure that the nation’s reputation as a tropical paradise remains untarnished by careless narratives.

Feedback: naisak@fijisun.com.fj