Extra backs Bula FC for pro league

Extra Supermarket is Bula FC’s major sponsor and naming rights holder for their inaugural OFC (Oceania Football Confederation) pro league season which kicks off on Saturday.

This was announced in Lautoka yesterday when they revealed their jersey.

With this expanded partnership, Extra’s total commitment to Fiji Football Association (Fiji FA) across all divisions, from futsal to domestic competitions now reaches FJD $1,000,000.

Bula FC will take on Vanuatu United at 2pm (Fiji time) at Eden Park, Auckland.

“For Extra Supermarket, this partnership goes far beyond branding,” said Lailanie Burnes, Extra’s chief marketing officer.

“It is about nation building through sport, inspiring our youth, uniting communities and proudly positioning Fiji on the international football stage.”

Extra Supermarket has been a consistent supporter of the game across the country for years, backing tournaments and competitions at various levels.

This partnership now sees the brand extend that commitment into professional football, supporting Bula FC as the club embarks on its journey in the OFC Professional League.

Fiji FA president and executive board member Rajesh Patel welcomed the partnership and thanked the supermarket for their ongoing contribution to the game and the wider community.

“Extra Supermarket has always been behind football in Fiji, supporting tournaments right across the country,” Patel said.

“To now see them involved at the professional level with Bula FC is very encouraging and shows a real belief in the direction the game is heading.

“The club looks forward to working closely with Extra Supermarket to grow the game, engage communities, and build something special together.”

The side also revealed that Bula FC has officially partnered with RK21—the premium apparel brand of Fijian legend Roy Krishna.

This partnership ensures the squad will step onto the OFC Pro League stage wearing a kit backed by the legacy of one of the region’s greatest icons.