Simpson challenges journalists to deliver in-depth reporting

Fiji currently enjoys a relatively free media environment where journalists are expected to deliver high-quality, in-depth reporting, says Fiji Media Association (FMA) general secretary Stanley Simpson.

Speaking at the West Media Annual Fun Day at the South Seas Club in Lautoka yesterday, Mr Simpson commended journalists for their resilience throughout the year.

He urged the industry to move beyond surface-level reporting and "go deeper" into issues of national importance.

“Fijian media has come a long way despite the challenges faced by journalists," Mr Simpson said.

"This depicts a future with a distinctive approach to delivering better results.”

He highlighted the critical role of Western Division media personnel, noting they cover key economic hubs stretching from Sigatoka to Rakiraki.

He challenged journalists to be courageous in 2026 by exploring topics they may have previously been hesitant to cover.

Milestones for the FMA Mr Simpson noted several major achievements for the association this year, including:

• Women in Media Conference: The first of its kind in Fiji, recognising the long-standing contribution of women to the industry.
• Regional Town Halls: Public meetings held in Savusavu, Labasa, Tavua, and Ba to bridge the gap between media and the community.
• FAME Awards: An initiative designed to honour the hard work and excellence of local journalists.

Resilience in the Bureau

West Media vice-president Repeka Nasiko reflected on her 15 years with the association, noting the commendable growth of the FMA.

She shared her pride in the "new crop" of journalists joining regional newsrooms.

“I am proud to work in the bureau. It is something that can be looked down upon at times, but we are resilient people,” Ms Nasiko said.

She described journalists as “jacks of all trades” who handle multiple tasks simultaneously.

Ms Nasiko thanked the FMA leadership and sponsors for their continued support of journalists working outside the capital.