Rooster, Scoops Ice Cream Sponsor Battle Of The Giants
“By sponsoring the BOG, we are making more than a financial commitment; we are demonstrating our unwavering support for the Fijian people and the dedication to uplifting local initiatives that promotes sportsmanship and community development.”
Thursday 13 July 2023 | 12:38
From left: Future Farms Ltd Rooster Poultry chief executive officer Stanley Raniga, Fiji Football Association president Rajesh Patel, Ashabhai & Company directors Neil and Harish Patel during the sponsorship signing at the Fiji FA headquarters in Vatuwaqa, Suva on July 12, 2023. Photo: Sereana Salalo
Future Farms Limited product Rooster Chicken and Ashabhai’s Scoops premium ice cream are the new sponsors of the Battle of the Giants (BOG) tournament.
The three-year sponsorship agreement was signed yesterday at the Fiji Football Association headquarters in Vatuwaqa, Suva.
A sponsorship cheque of $305k for the next three years was also presented to Fiji FA.
The BOG pool games will take place from August 11-13 while the semifinals and finals are on August 19 and 20 respectively at Prince Charles Park, Nadi.
Ashabhai & Co executive director Neil Patel acknowledged Fiji FA for their continuous grassroots development.
“BOG has long been a symbol of sporting excellence bringing together the best teams across the nation to compete.
“We chose to align our names with BOG not only because it’s a prestigious tournament but it embodies the values we hold dear, passion, determination to pursue greatness.
“By sponsoring the BOG, we are making more than a financial commitment; we are demonstrating our unwavering support for the Fijian people and the dedication to uplifting local initiatives that promotes sportsmanship and community development.”
Fiji FA chief executive officer Mohammed Yusuf said the ground would be prepared a week prior to the BOG to prepare the pitch for the three days of football.
Meanwhile the BOG winner will walk away with $17k, $5k for runner-up and the losing semifinalists will have $2500 each.
Labasa is the defending BOG champions after they defeated Rewa, 2-1, in last year’s final at Churchill Park, Lautoka.
Story by: sereana.salalo@fijisun.com.fj
