Australia-backed initiative uses sport to build stronger communities

Sport is being championed as a powerful way to steer Fiji’s youth away from drugs and toward healthier lifestyles.

A grassroots initiative backed by Australia is helping young people stay active, focused, and inspired.

Fijian Drua general manager commercial, Shane Hussein says sport is a powerful solution to growing social challenges facing young people in Fiji.

He is calling for stronger community and school engagement to steer youth away from drugs and toward healthier lifestyles.

Speaking during a grassroots sports outreach event today supported by the Australian government, Mr Hussein said active participation in sport can play a decisive role in keeping children focused, disciplined, and engaged.

“Sport is the answer,” Mr Hussein said.

He stressed that all forms of sport, from rugby to activities like chess and darts, can help prevent young people from turning to harmful distractions.

Australian High Commissioner to Fiji Peter Roberts during the sports clinic at Albert Park in Suva on May 6, 2026.

Photo: Ronald Kumar

The event, held under the PacificAus Sports initiative, brought together Australian leaders including Australian Foreign Minister Senator Penny Wong and Minister for Pacific Island Affairs and Defence Industry Pat Conroy , alongside Drua players, to engage children in sports such as rugby, football, cricket, and basketball.

Mr Hussein highlighted that Australia’s support has been crucial in enabling Fiji’s participation in top-tier competitions like Super Rugby Pacific and Super Rugby Women’s, while also strengthening grassroots development through programmes like Team Up and Get Into Rugby Plus.

“These initiatives give children early exposure to structured sport, helping them build skills and confidence while discovering their interests,” he said.

He added that the Drua continues to prioritise community outreach, regularly visiting schools and rural areas to inspire young people.

The club is also encouraging more schools across Fiji to adopt similar programmes and partner in expanding access to sport.

Mr Hussein said players understand their role as ambassadors and mentors, often inspiring the next generation through their presence and interaction with children.

He pointed to unique opportunities offered by the Drua, including allowing young fans to run onto the field with players and join pre-match huddles, experiences designed to leave a lasting impact.

With concerns rising over drug use among youth, Hussein said sustained investment in sport, backed by international partnerships, offers a practical and positive path forward.

“Keep kids active, keep them engaged, and they will choose better paths,” he said.

The initiative reflects a broader effort to use sport not only for athletic development, but as a tool for social change — building stronger, healthier communities for future generations.