Tubalevu village invests in tumeric farming

A village in Tailevu is taking development into its own hands, launching initiatives to improve livelihoods and protect youth from the influence of drugs and criminal activities.

Villagers of Tubalevu in Namara, who have long faced water supply challenges and limited commercial farming opportunities, have now invested in large-scale turmeric farming.

The initiative is led by the village’s Duavata Farmers Group, comprised of local men who had been cultivating and selling the crop for the past two years.

“We are one of the disadvantaged villages in our district. For years, water and access to roads have been our main problems,” village headman Sevanaia Matana said.

“We are small-scale subsistence farmers, but it is not enough to meet the high cost of living. We are investing in turmeric farming because it is profitable and presents an opportunity to start our own export company," Mr Matana said.

"Local and international demand is strong, making this a sustainable venture.”

Last year, the village sold 26 tonnes of turmeric locally.

"Plans are now underway to establish a company for export, including the construction of a turmeric drying centre to process crops before sale.

“We plant two varieties of turmeric. It is a good investment because it helps improve our standard of living, strengthens community bonds, and is a healthy food,” Mr Matana added.

Programme advisor and Namara District representative Sekaia Mua emphasised the importance of government support for grassroots initiatives.

“Government needs to assist with initiatives that truly improve lives in villages and rural communities," Mr Mua said.

"Projects like turmeric farming promote health, communal unity, and importantly, prevent youth from engaging in criminal activities or leaving the country.

“Many youths from Namara are working abroad or in seasonal jobs.

"Supporting village initiatives, including farm access roads, power, and water, will reduce poverty, reliance on handouts, and encourage youths to invest locally, contributing to Fiji’s economy.”

Tubalevu villagers have also developed a five-year strategic plan to guide their ongoing development and ensure sustainable growth for the community.

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