Fijian Mission in UK Promotes Tourism Initiatives, Bulanaires

Fiji’s High Commission in London through its collabo­ration with Tourism Fiji had co-ordinated an event to signify the importance of the Interna­tional Day of Happiness, at Fiji’s Mission in United Kingdom, last week.

The event coincided with the launch of Tourism Fiji’s new ini­tiative, ‘Bulanaires List,” which ties with the brand ethos “where happiness finds you” and focuses on what sets Fiji apart from other destinations, its people.

Importance of Tourism

Speaking at the event, Fiji’s High Commissioner to United Kingdom, Jitoko Tikolevu emphasised on the importance of Tourism as being the key foundation for Fiji’s eco­nomic growth.

He also commended the unwaver­ing support and commitment pro­vided by the tourism stakeholders that has yielded unprecedented success for Fiji’s tourism sector.

In doing so, he further challenged the stakeholders to be innovative and be adaptive to the ever-chang­ing dynamics of this significant sector.

Bulanaires List

It was highlighted that the launching of ‘Bulanaires List,” is timely given that March 20 marks the International Day of Happi­ness and this year’s theme; ‘Hap­pier Together’; emphasises that working in unity promotes pros­perity and opportunities for devel­opment.

The programme was attended by the travel agents and tourism mar­keting companies and members of Fiji’s Diaspora community.

The United Kingdom’s Tourism Fiji Regional manager, Jane West, also had the opportunity to speak on the status of Fiji’s Tourism in­dustry and its significance to Fiji’s development.

In December last year, the Tour­ism Fiji announced a revitalised global brand campaign which es­sentially goes beyond just relaxa­tion, by highlighting Fiji’s “Bula” spirit” and emphasises the range of experiences that are offered throughout Fiji’s 333 islands.

The outcome illustrated the ex­traordinary emotive connection that Fijian people make with visi­tors.

Bula

From the incredible singing to the addictive “bula!” of locals that greets them throughout the islands.

In the 2017 annual Gallup Inter­national Survey on Happiness, Hope and Economic Optimism found that identified that people in Fiji were the happiest in the world.

It was on this basis that the con­cept of Bulanaire was formed, and a list to celebrate the “Bula Spirit” was subsequently developed.

Source: Ministry of Foreign Affairs

Feedback: maraia.vula@fijisun.com.fj